Media Training Process
Media training is intended to bring real-life experiences to our clients before the media comes knocking on the door with a phone call, personal visit, Blog entry or social media post. The program is grounded in practical knowledge cultivated through years of field work in markets large and small, in both traditional media, as well as new media technologies. It is as close to being in the news as youâ€™ll get without actually beingÂ in the news. Our training will help you understand the shifting culture of various media and how best to respond. Will you make the most of your brief spotlight on the news stage? Or will you roll through an avalanche of negative public perceptions? The clock is ticking. Weâ€™ll help you establish and manage your expectations of news coverage.
With years of experience on both sides of theÂ media aisle, our staff will help you understandÂ why reporters cover what they cover and whyÂ people watch and read whatâ€™s being covered.Â Upon completion of our half-day program,Â you will have a better understanding ofÂ the mediaâ€™s role in society. Building uponÂ that role, you will be better equipped toÂ supplement the mediaâ€™s work with a positiveÂ perspective and a message that you control
Every media (broadcast, print, electronic,Â social, etc.) has one role â€“ to tell a story. EveryÂ story has one structure â€“ a beginning, middleÂ and an end. Every structure needs charactersÂ â€“ a protagonist and an antagonist. Where willÂ you fit and how will your company contributeÂ to the storyline? Thatâ€™s what youâ€™ll learn inÂ our program.
Trainees Will Learn About:
â€˘ The Culture of Media
â€˘Â Getting the Story Covered
â€˘Â Anatomy of a Story
â€˘Â The Interview
â€˘Â Putting Knowledge into
â€˘Â Practice on Camera
â€˘Â Preparing for Results
Weâ€™ll help you condense a conversation intoÂ a sound bite or a key phrase and show youÂ how you can put the best face (and voice!)Â on your company no matter what the mediaÂ wants to talk with you about. This is aÂ hands-on (or face-on) program. Weâ€™ll putÂ you on camera after our instruction and offerÂ constructive comments.
You be the Expert
Our half-day program lasts four hours, and weâ€™re happy to fit thatÂ around a schedule that works best for you. Like any instruction, the value rests in repetition.Â Weâ€™ll be happy to talk with you about a long-term commitment with a sustainable media plan.Â In the long run, you and your company will become the expert in your field so the next timeÂ the media wants to engage someone, theyâ€™re calling you.